With the chapter of 2018 coming to a close, many businesses are looking ahead to their 2019 goals. This should be no different for your escrow company. The beginning of the year signifies a time of change. Many customers are looking to make some life-altering decisions come January 1st. One of those monumental choices is to buy or to sell a house. That is why escrow companies need to be ready. Here are some marketing tips for escrow companies to succeed in 2019.
Blogs with Location Services
Internet searches are becoming more personalized than ever. Everyone wants to know what businesses are around them, and which ones are the most reputable. The popularity of Location Services searches is going to continue to grow. That is why you need to play algorithm game. To achieve this, you need to create content.
Create blog posts that are specific to your market–those who want to buy or sell a house. From there, try to create content that caters to specific areas. Focus on counties and regions where you want to see your business grow. Make sure you include this location multiple times throughout your copy…without sounding robotic. Also, include the location in any metadata on your web host. All of these steps will go a long way in helping your escrow business grow organically.
Make Good Content
You can’t just create a blog post and then copy and paste a location twenty times. Google is smarter than that. You need to create content that is personalized, but you also need to make sure it’s…good. Invest in a grammar checker. Search for popular topics in your niche. Create posts that are relevant, fun, and professional. Highlight your services that appeal to the buyer or seller, i.e., transaction tracking, traveling notary signings, security issues. Also, be sure to end with a strong call-to-action; remind the consumer that they have the right to their choose their escrow provider. It may sound like a lot of boxes to check, but once you get in the groove of things, it’ll become second nature.
Keep Getting Social
If you’re making all this shareable content…share it! Social media is the easiest way to get peoples’ gears turning. Sharing posts with a high-quality picture and eye-catching headline will help funnel customers toward your business. Post often but not too much. You want to remain engaged, but don’t become a nuisance.
Lastly, you are trying to get to people who are ready to buy and sell their house or buy/sell investment property, possibly for the first time. They may have questions, so don’t put your content out cold. If someone has a question or a comment, answer them. If you don’t those who posted on your page won’t be the only ones that notice the snub. Others who are looking at your content will see that you’re disengaged as well. This will turn them off from your content, and inevitably, your business. But a good answer will reach not just the asker but many in the community. This will get their attention and you’ll gain their trust.
Stay Up to Date on Trends
The world of business is constantly evolving. To stay ahead of the curve, you have to see what’s coming up around the bend. Spend a couple hours each week reading content in your niche. That way you can anticipate any law changes, foresee any big booms, and create relevant content before it becomes yesterday’s news.
Diversify and intensify your marketing and 2019 could be Your Best Year Ever!
Your accounting team at RMA Accounting Services, Inc. wishes you
Prosperity and Joy in the New Year!